Three years ago, Kristina McKean was visiting Thailand with her husband on vacation. She witnessed elephants being put into "crush boxes" where they are shackled and tortured in order to literally break their spirit so that they can be tamed for commercial use - like elephant rides or circus use. When she returned home, Kristina was compelled to do something so she started the Elephant Project, designing and selling two plush elephants named Kiki and Tembo to raise funds and awareness.
100% of the net proceeds from all sales goes to organizations that help aid in fighting the poaching crisis and also provide care to injured, abandoned, orphaned, and abused elephants.
In this episode, we not only discuss Kristina's story, but we also delve into how you go from feeling the need to make change to transforming that feeling into action.